From an implementation perspective, digital transformation is about your next piece of software. But from a strategic, goal-oriented perspective, digital transformation trends surpass the monthly cloud subscriptions or the next program package that will create a new business model.
Key insights from 2018 picked up by current adopters have made it clear that the transformation is, above all, a change in thinking and culture. Once digested by people and integrated within the company, it can be supported by action.
Those insights play a key role in how we will see digital transformation develop in 2019 and beyond. One thing is sure – you don’t always need an external partner such as a digital transformation consultancy company to support you all the way through the process. If you decide not to outsource these fundamental activities but you still want to keep abreast of the 2019 digital transformation trends and make your own key decisions, here is what you should know about the future of digital transformation that lies ahead in 2019.
Agile development is a common practice for development and designer teams. But the buzzword has now expanded to managers and organizations. Companies are becoming increasingly aware that the constant iteration and feedback loop across stakeholders provides timely and accurate information and value across the board.
Continuously questioning actions, rapid learning cycles, persistent introduction of disruptive technologies, and empowered individuals create a dynamic environment. To survive and thrive, managers and organizations must adopt agile thinking themselves, enabling innovation, experimentation, and evolving job roles.
2. Data culture
Data has meshed within ethics, values, goals, missions, and strategies. In 2019, more and more companies will be including data culture in their strategic and business planning, and make it a part of policymaking. In fact, data culture may be the single most important driver and common denominator for all digital transformation elements.
Data helps with making better decisions. There is a great production, and an even greater demand for data. As a result, data creation has taken an independent road to growth. Now, businesses will need to prepare to manipulate with even higher data risks and adopt a company-wide approach towards data culture.
3. Design matters more than it ever did
While concentrating on strategy, one may lose focus on the customer. And customers have moved from “being happy” with a product to “expecting more than promised.”
The abundance on offer, the easier access to competitors’ information, and the multiple ways to compare and evaluate products are making customer retention a greater challenge than before. Every pixel and touchpoint of the user experience matters. Digital transformation is about recognizing the importance and seeing the opportunity in these challenges, as well as about making sure not to repeat mistakes from previous failures.
4. Nowhere without AI
It’s now on every manager’s study list to understand the essentials of AI (artificial intelligence) well enough to be able to prepare the ground for the most effective tools in their company.
Storyblocks: Human brain and artificial intelligence
To an extent, AI has proven to be able to support businesses not only in finding new solutions to old problems, for example, in supporting supply chains, but also in generating new value by providing powerful analytics tools for making personalized offerings or blurring the lines between online and offline retail. Unless managers are ready to jump on board AI, the digital transformation train may just leave their businesses behind.
5. Blockchain is not dead
Since its inception, blockchain has hit a few rough patches. Yet, there are many proponents of its bright future. Case in point, blockchain was a hot topic at the Davos WE Forum meetup last year, promoting new trust business models, rethinking payments, and even transforming national economies. For example, blockchain plays a key role in the future strategic economic initiatives in China and is reshaping the Asia-Pacific fintech. Whether will it live to its initial hype remains yet to be seen, but the value of blockchain startups is convincingly growing.
There is no doubt that digital transformation is heavily underway and that companies need to act while the iron is hot. Joining the 2019 trends means expanding agile across the organization, establishing a data culture, assimilating AI essentials, strengthening design, and pondering new technologies, such as the blockchain. It’s equally important not to rush ahead – carefully decide about your strategy and tools based on your business objectives. It is true that you don’t need to own all the analytics software there is.
Written by Fueled.
Italian student living in Amsterdam and doing my Masters in Business Administration. Currently doing an internship at Studocu, where I write for the official blog among other things!